90-Day Digital Marketing Strategy & Action Plan

A personalised, research-informed digital marketing strategy designed to give your business clarity, direction and practical steps towards growth.

Effective digital marketing requires more than simply posting content. It involves understanding your audience, establishing clear objectives, selecting appropriate channels and measuring performance.

Our 90-Day Digital Marketing Strategy & Action Plan helps small businesses develop a structured approach to their digital marketing activities, with practical recommendations tailored to their individual goals, resources and market environment.

At Insight & Strategy Co., we combine marketing research, strategic planning and digital marketing knowledge to develop actionable strategies for businesses seeking to strengthen their online presence.

What’s included?

● Initial strategy consultation: A 60-minute discussion to understand your business, marketing objectives, current activities and available resources.

● Digital marketing assessment: Review of your website, where applicable, and up to three social media business profiles.

● Target audience analysis: Identification of key customer segments and their likely digital engagement preferences.

● Competitor review: Assessment of up to three relevant competitors and their digital marketing approaches.

● Marketing objectives: Development of realistic, measurable objectives aligned with your business priorities.

● Content strategy: Recommendations for content themes, messaging, posting frequency and suitable digital channels.

● 90-day action plan: A structured schedule of recommended marketing activities over three months.

● Performance measurement: Suggested key performance indicators (KPIs) to help evaluate engagement, reach and marketing effectiveness.

What will you receive?

A personalised digital strategy document containing:

● An overview of your current digital marketing position.

● Target audience and competitor insights.

● Recommended digital marketing objectives.

● Content and channel recommendations.

● A practical 90-day implementation roadmap.

● Suggested KPIs and performance-monitoring methods.

● A 30-minute follow-up consultation to discuss the strategy and answer questions.

How does it work?

Following your purchase, we will arrange an initial consultation to discuss your business and marketing goals.

We will then undertake the agreed research and analysis before preparing your personalised strategy and action plan.

Your completed strategy will be delivered electronically, followed by a consultation to explain the recommendations and discuss implementation.

Who is this service suitable for?

● Small businesses seeking a structured digital marketing approach.

● Startups preparing to establish their online presence.

● Businesses wanting to improve their social media engagement.

● Regional businesses looking to expand their customer reach.

● Business owners who prefer to manage their own marketing but need professional strategic guidance.

Please note: This service includes strategy development and planning. Social media account management, content creation, paid advertising expenditure and implementation are not included. These services may be discussed separately.

Marketing results depend on multiple factors and cannot be guaranteed.

Clear objectives. Informed strategy. Ninety days of purposeful action.